Letter of Inquiry About Promotion

NAMA            : ARISTYA KUSUMA PUTRI

NPM               : 29210005

KELAS           : 3EB19

PUTRI BUSANA & CO

 Jl. Mutiara No. 14

Bekasi  17612 ,  West Java

                                                                                                19^th April 2013

KUSUMA ADVERTISING

 Jl. Gading  No. 2

Kemayoran 14312 , Jakarta

Dear Sirs/Madam,

We are a boutique located in Bekasi, we established since 2005 and we were interested if you advertise our products.

In order to obtain maximum sales, we sell products through electronic media and print media. We will asks a few questions we would like to promote our products :

1.      What right promotional use ?

2.      When time promo ?

3.       Where the location of the promotion ?

4.       Promotional tools used ?

5.      How much the total cost spent ?

we hope to get special offers from your, and we are waiting for reply soon.

Yours Faithfully,

Aristya Kusuma Putri

Purchase Manager

SURAT BALASAN :

KUSUMA ADVERTISING

Jl. Gading No. 2

Kemayoran 14312 , Jakarta

                                                                                                22^th April 2013

PUTRI BUSANA & CO

NO. 14 Jl. Mutiara

Bekasi  17612 ,  West Java

Dear Mrs. Aristya Kusuma Putri,

Thank you for your inquiry letter of 19^th  April 2013 and interested in our advertisement. we will answer questions from Mrs. Aristya :

1.      We split a segment to promote your product in accordance with the age and gender.

2.      We will start the promotion on 13^th Mei  2013.

3.      We will promote your product in the Mall area north Jakarta.

4.      This promotion is done directly, in addition we will also be promoting through the internet and catalogs.

5.      Adjusted for the cost of media used. the price range between Rp.300,000-Rp5.000.000.

We are looking forward to your order soon.

Yours Faithfully,

Ade Saputra

Marketing Manager